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The most popular post on Instagram: An egg!
Security Awareness

The most popular post on Instagram: An egg!

A picture of an egg is the most popular post (24 million Likes - as of 14.01) on Instagram. The previous holder of this modern world record is thus pushed from...

Chris Wojzechowski Chris Wojzechowski Geschäftsführender Gesellschafter
Updated: October 9, 2024 2 min read read
IT-Grundschutz-Praktiker (TÜV) IT Risk Manager (DGI) § 8a BSIG Prüfverfahrenskompetenz Ausbilderprüfung (IHK)

TL;DR

A photo of a plain egg uploaded on January 4, 2019 to the Instagram account @world_record_egg broke Kylie Jenner's like record of 18.2 million, reaching 24 million likes in just 10 days. The anonymous account amassed 2.4 million followers and nearly a million comments, making it a striking example of viral growth. The post may be a marketing campaign, and users should be cautious if dubious links are shared from the account.

Table of Contents (2 sections)

A picture of an egg is the most popular post (24 million Likes - as of 14.01) on Instagram. The previous holder of this modern world record is thus pushed from the throne. The picture is online since 04.01. So even more growth can be expected - especially after the media coverage.

A strange exchange of blows - an egg is now the most popular post on Instagram!

18.2 millionikes on one picture at Instagram - that was the previous record. It was held by Kylie Jenner. Probably a member of the Kardashian family, he also runs a successful company in the cosmetics industry. At least one person didn't like the fact that she holds the record on Instagram. The account, which has now replaced the good Mrs Jenner, listens to the handle "world_record_egg". The picture of the new record holder was uploaded on 04.01.2019 (!) and is exactly 10 days old. A prime example for viral growth in social networks. But not only the picture has meanwhile 24 million Likes. Also the account counts whole 2.4 million subscribers. Numbers, from which most Instagram accounts are far away. The picture was commented by the way 993,000 times. From the owner of the account nothing is known. With the description text in the picture the goal should become clear: Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this https://www.instagram.com/p/BsOGulcndj-/

The most popular post on Instagram could be marketing campaign

It cannot be excluded that this action may be a marketing campaign. An account with about 2.4 million subscribers has a lot of potential. Since nothing is known about the owner, even a sale of the account can not be excluded. Another possibility is, due to the current increased attention in the media, that various login attempts are carried out by unauthorized persons. It remains to be hoped that the contribution is just a joke - and is not exploited for monetary purposes. As soon as dubious links are shared via the account, we recommend not to follow the account anymore!

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About the author

About the Author

Chris Wojzechowski
Chris Wojzechowski

Geschäftsführender Gesellschafter

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Geschäftsführender Gesellschafter der AWARE7 GmbH mit langjähriger Expertise in Informationssicherheit, Penetrationstesting und IT-Risikomanagement. Absolvent des Masterstudiengangs Internet-Sicherheit an der Westfälischen Hochschule (if(is), Prof. Norbert Pohlmann). Bestseller-Autor im Wiley-VCH Verlag und Lehrbeauftragter der ASW-Akademie. Einschätzungen zu Cybersecurity und digitaler Souveränität erschienen u.a. in Welt am Sonntag, WDR, Deutschlandfunk und Handelsblatt.

10 Publikationen
  • Einsatz von elektronischer Verschlüsselung - Hemmnisse für die Wirtschaft (2018)
  • Kompass IT-Verschlüsselung - Orientierungshilfen für KMU (2018)
  • IT Security Day 2025 - Live Hacking: KI in der Cybersicherheit (2025)
  • Live Hacking - Credential Stuffing: Finanzrisiken jenseits Ransomware (2025)
  • Keynote: Live Hacking Show - Ein Blick in die Welt der Cyberkriminalität (2025)
  • Analyse von Angriffsflächen bei Shared-Hosting-Anbietern (2024)
  • Gänsehaut garantiert: Die schaurigsten Funde aus dem Leben eines Pentesters (2022)
  • IT Security Zertifizierungen - CISSP, T.I.S.P. & Co (Live-Webinar) (2023)
  • Sicherheitsforum Online-Banking - Live Hacking (2021)
  • Nipster im Netz und das Ende der Kreidezeit (2017)
IT-Grundschutz-Praktiker (TÜV) IT Risk Manager (DGI) § 8a BSIG Prüfverfahrenskompetenz Ausbilderprüfung (IHK)
Certified ISO 27001ISO 9001AZAV